As is often the case when I’ve nothing else to do and am at Starbucks with coffee and technology, I thought I’d write up another blog, this one probably about humility and lesson-learning.
See, I’m often on Twitter (@seanfrost49), and it’s kind of a kick to see how many people engage with the tweets I put out. Or there’s the anticipation of that anyway. And then I look at the engagements. Eek. Pretty low. Like between 4 and 20 on average unless I link in somebody else. Point is, on my own, I don’t get much engagement, but if somebody famous retweets it, then I’ve gotten over 60K looks. It makes sense–they’re famous and I’m not.
It’s also a great way to keep from getting a big head if I get, say, 100 engagements (at my level, that’s a lot). An average tweet from me might connect with 12 people and one from person X will get over twenty thousand times that.
Now, I’m not jealous, but a little gobsmacked until I realize how long this other person has been around, what they’ve done and how popular they are. And if I want to be well-known (I’m debating that), all I need do is look at what they did: stick in for the long term, put out good product and be smart about marketing. Am I willing to do that? Yep. In theory. Thing is, they followed through, and I haven’t.
I talked with another well-followed person, or at least the husband of one: the big thing they did is come up with a good product and follow through on it, supporting it, expanding it, improving it. They didn’t just shove it out the door and let it flop around on its own.
Detecting a pattern here: put out good product, whatever your product is. Support it. Keep at it. Keep getting better at it. Your best now, if you follow through, will look below standard when you’re better, but you still have to put out whatever is your best now.
They say when working out that the biggest key to success is consistency. The body will adapt and improve, but then it will level out until you throw something different at it, pushing it to get better. I think that sort of applies in getting attention for your work.
Then maybe the engagements and so on will come–not that the engagement are the end goal; they are a side effect.
And engagements or no engagements, being consistent, always doing better and following through on whatever you’re doing (hopefully good stuff) seems like a good path to success.